Previously, we would see a need and use an event to solve that problem. In some cases, we got very good at using this tool.  In some cases, we grew lazy.  We would use the same tool repeatedly. We would get frustrated that we were getting the same results time after time. 

Here are a few ways I have seen organizations responding. Some are doing a few of these at the same time.

When you experience pain in the planning process and you find yourself not getting the results you desire or thought you would, have a pivot or persevere meeting. Bring data and challenge your assumptions and hypotheses. Decide as a team if the right action is to persevere or pivot.

As event planners, we try to save money where we can, cut what is unnecessary, and come in under budget. Often this means finding the line between what you should do yourself and what is worth the cost of outsourcing.

When many people picture event planners they think of a perpetually red-in-the-face, stressed-out person running around with a clipboard yelling at people. I want to propose a different image event planners everywhere should strive for: calm.

I have spent hundreds of nights in hotels and have received countless free upgrades, and I am finally ready to share my secret with you. My secret way to get upgraded is simple: all you have to do is....

 One of the most important pieces of advice that I can offer to anyone who plans events is to put yourself in the attendee’s shoes. Taking the time to incorporate this step into your event and communication planning will absolutely improve your attendees’ experience.